Advertise
APO provides an excellent opportunity to reach an engaged policy and research community.
APO has 300,000 Australian and New Zealand website users each year and our newsletters reach more than 15,000 subscribers each week.
15,000 newsletter subscribers
300,000 AU/NZ website users
per year
Advertising options
We offer three advertising options: newsletter banners, classifieds for jobs, courses and events, and calls & notices.
View our advertising rate card for prices.
If you don’t already have one, sign up for your free APO account. Then purchase advertising via your APO dashboard.
If it’s your first time advertising with APO, make sure you read over the advertising steps.
Our audience
APO newsletters offer a unique opportunity to reach an active and engaged public policy and research audience. The results of our annual Subscriber Survey show that APO subscribers are highly engaged, loyal and satisfied.
Half of our newsletter subscribers are employed in government, followed by not-for-profits and universities.
48% work in government
22% work in not-for-profits
16% work in universities
Our newsletter subscribers are located in every Australian state, as well as New Zealand.
All above subscriber data taken from the APO Newsletter 2021 Subscriber Survey (568 responses).
Your advertising reach
Newsletter banner ads and classifieds will be listed in both of the following newsletters. Classifieds will also appear on the website until the expiry date.
| Newsletter | Policy Pulse | Policy Weekly |
| Content | Fresh policy and research – so you never miss a beat. | The most-read and influential policy and research curated by our Editors. |
| Delivered | Every Monday and Thursday. | Every Wednesday. |
| Recipients | 9,500+ | 7,500+ |
| Open rate (peer average is 30%*) | 33% | 40% |
| Click rate (peer average is 5%*) | 6% | 8+% |
* Source: Mailchimp Email Marketing Benchmarks (accessed August 2024)