App Review

We review all apps and app updates submitted to the App Store in an effort to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content. As you plan and build your app, use these guidelines and resources to help your app approval go as smoothly as possible.

Preparing apps for review

Get familiar with the App Store Review Guidelines, Apple Developer Program License Agreement, and learn more about submitting your app for review.

App Store Review Guidelines

Before you submit your app, it’s important to become familiar with the technical, content, and design criteria that we use to review all apps outlined in the App Store Review Guidelines.

Read the guidelines

Apple Developer Program License Agreement

The Apple Developer Program License Agreement details your obligations and responsibilities for the use of Apple software and services. The latest agreement can be found on the Terms and Conditions page.

Read the latest license agreement

Providing App Review information

If your app requires specific settings, user account information, or special instructions, include these details in the App Review Information section of App Store Connect. If you don’t include this information, the app review process may be delayed and your app could be rejected.

For more details, see App Store Connect Help.

Review status

Once you’ve submitted your app for review, you can view its status in the My Apps section of App Store Connect or on the App Store Connect App for iPhone and iPad. Review times may vary by app. On average, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours. If your submission is incomplete, review times may be further delayed or your app may be rejected. Once your app has been reviewed, its status will be updated and you will be notified.

For more details, see App Store Connect Help.