NEWS
OCTOBER 19, 2020
Introducing Apple
Search Ads Certification
Fast-track your expertise and drive advertising performance with our curated Apple Search Ads Advanced course.
Introducing Apple
UPDATE
APRIL 27, 2020
Apple Search Ads is now in Russia
With availability in 60 countries and regions worldwide, you can find even more customers for your app. Start booking your campaigns now. Ads go live May 4.
UPDATE
MARCH 18, 2020
Improve performance
with new recommendations
The new Recommendations page in Apple Search Ads Advanced gives you actionable insights for keywords, bids, and daily cap.
UPDATE
OCTOBER 30, 2019
Get 3% Daily Cash when
you use Apple Card
Apple Card is a new kind of credit card from Apple. Use it to pay for Apple Search Ads and get 3% unlimited Daily Cash back.
UPDATE
JULY 10, 2019
Now easily duplicate campaigns and edit bids in bulk
Apple Search Ads Advanced users can now duplicate campaigns for new audiences, promotions, or markets, and easily update bids for multiple keywords at once.
NEWS
MARCH 27, 2019
Promote apps in 46 new countries and regions
We’ve expanded into more countries and regions worldwide, and are now enabling Apple Search Ads Advanced users to create single campaigns across multiple locations.
NEWS
FEBRUARY 20, 2019
Introducing partners for Apple Search Ads
Manage, measure, and optimize your campaigns with one of our partners
who offer tools and expertise.
UPDATE
DECEMBER 12, 2018
New custom reports
make reporting easier
New custom reports for Search Ads Advanced let you easily view multiple metrics and dimensions — at the keyword, ad group, campaign, storefront, or app level.
UPDATE
NOVEMBER 12, 2018
New support for bid optimization
To help you make more informed decisions about your bids, Search Ads Advanced now includes new bid suggestions and insights.
UPDATE
AUGUST 22, 2018
Search Ads Basic
now in more countries
Starting today, easily promote your app on the App Store in multiple countries with a single budget and max CPI.
UPDATE
JULY 25, 2018
Search Ads Advanced
now in more countries
Starting today developers can promote their apps on the App Store in France, Germany, Italy, Japan, South Korea, and Spain.
NEWS
JULY 10, 2018
World Series of Poker
grows customer base
around the world
Leading poker app leverages Search Ads to gain engaged users.
NEWS
JUNE 11, 2018
Search Ads highlights from WWDC
Search Ads Advanced and Search Ads Basic are coming to the App Store in more countries and regions this summer. View details and other new features.
NEWS
JUNE 6, 2018
Search Ads now available to more developers
Developers based in China and South Korea can now promote their apps on the App Store where Search Ads is currently available.
UPDATE
MAY 29, 2018
Introducing Creative Sets
for Search Ads Advanced
Run more ad variations with Creative Sets. You can use all of the screenshots and app previews from your App Store product page to create ads that align with specific ad group keyword themes or audience refinements.
NEWS
MAY 29, 2018
New conversion insights
for Search Ads Advanced
New data fields in your Campaign Management view show how many of your conversions are new downloads or redownloads of your app.
NEWS DECEMBER 5, 2017
NEWS
DECEMBER 5, 2017
Now two ways to get your app discovered.
Search Ads Basic
Search Ads Basic is a new cost-per-install offering for
developers with limited time to promote their app.
Search Ads Advanced
Newly named Search Ads Advanced offers our full suite of tools for marketers wanting more control over their campaigns.
NEWS
OCTOBER 12, 2017
JoyTunes drives higher revenue and organic lift in downloads
Music education app expands into new markets, increases revenue by 1,000 percent, and sees an organic lift in downloads of 30 percent.
NEWS
OCTOBER 12, 2017
Easily view your change history
The new change history icon lets you see previous changes to your account, campaigns, and ad groups.
NEWS
OCTOBER 12, 2017
Remove campaigns
and ad groups
Organize your account with the new Remove feature.
UPDATE
OCTOBER 10, 2017
Search Ads expands
to more storefronts
Apple today announced the availability of Search Ads to the App Store in Canada, Mexico, and Switzerland. Customers can create campaigns now, with ads going live October 17, 2017.
UPDATE
AUGUST 16, 2017
Postsnap scales globally
with Search Ads
UK-based Postsnap broke into the U.S. market by gaining visibility and developing a quality customer base with Search Ads.
UPDATE
JULY 10, 2017
Cross promote
your apps more easily
You can now link multiple App Store Connect accounts to your Search Ads account, making cross promotion of your apps easier.
UPDATE
APRIL 19, 2017
Hello. G’Day. Kia’Ora.
Apple today announced it’s bringing Search Ads to the App Store in the UK, Australia and New Zealand. Customers can create campaigns starting today, with ads going live April 25, from 10 a.m. PDT.
UPDATE
APRIL 19, 2017
Debit cards now accepted
In addition to major credit cards, Search Ads now accepts most PIN‑less and PIN‑optional VISA and Mastercard debit cards.
UPDATE
APRIL 5, 2017
Ad Group and Keyword Duplication
Easily replicate ad groups and keywords within or across campaigns using the new duplication feature.
NEWS
FEBRUARY 7, 2017
Apple Search Ads
Burst onto the Scene
Only publicly available since October, Search Ads emerged to deliver the 7th best ROI on iOS in the second half of 2016, and the 10th best ROI on iOS in 2016 overall.