Developer Insights
Apple developers share how they approach finding success on the App Store and what they’ve learned along the way.
Using Subscriptions
Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.
Responding to Reviews
Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with users on the App Store helps them improve user acquisition and retention.
App Store Product Page
The people behind Concepts, Grokker, TypeShift, War Dragons, and codeSpark Academy share how they use each metadata element on the App Store product page to encourage users to download their apps.
Super Evil Megacorp Managing a Community
Super Evil Megacorp shares why cultivating an authentic relationship with its community is critical to the success of Vainglory.
Originator Building a Business in the Kids Category
Originator shares how it built a sustainable business in the Kids category with the Endless series of apps.
WRKSHP Marketing a Game at Launch
Indie developer WRKSHP attracted hundreds of thousands of users with limited marketing resources by winning over its most passionate players.