Design For Everyone

Hi, everyone. My name is Carolyn Cranfill and I'm a designer on the Human Interface Team, here at Apple. And I also lead the inclusive design efforts.

Thank you for joining us today.

We released a series of seven videos last month highlighting people who feel empowered to do what they love.

And I'd like to share with you one right now.

At first, my motivation was proving people wrong. Accessibility.

Vision. Voiceover. Font. Scheduled arriving. Second location.

We don't want our first album to sound like a local band.

ETA 10 minutes. We wanted our first album to sound like a professional band that's been doing it for years.

Requesting a ride and connecting to nearby drivers. Finding a ride.

We're called Distartica and we play heavy metal.

Turn left onto Empanada Drive.

Empanada? Empanada Drive. That makes me hungry.

I ended up becoming the PR manager in the band. Like I didn't get what it was before. Yeah man, like oh, dude.

Like hashtag why? Like What? Hashtag metal. Hashtag new music. Or, you know on this case like hashtag like debut album.

Messages. ReverbNation.

Double tap to open.

Text field. Dictate.

Album will be dropping worldwide on April 14, 2017! Follow our ReverbNation page.

Done. Successfully shared.

So, this film, along with the others beautifully depicts the impact accessible tech has on people's lives when you design for everyone, including people with a range of disabilities.

I'm here today to ask you to join the campaign with us in designing your apps and games to work for everyone too.

Because we inherently design for ourselves, because we design to what we know, our own world view.

We have wants and needs, and passions.

We think of features, make an app, join a company to put those ideas out there for others too.

But regardless, the next step of reaching more people is putting yourself in their shoes.

We need to figure out who we might be excluding.

Have you thought about how there might be other people out in the world with the same passions, needs and wants as you, but can't use your app? If we think about how there are more than one billion active Apple devices out there, which is a lot of potential customers, and knowing that one in seven people in the world have a disability, we can be sure that people who may want to use our apps and platforms will lie everywhere across a spectrum of abilities and capabilities.

Human abilities vary greatly across cognition and social abilities; dexterity, mobility, vision and hearing.

And in order to understand and comprehend information, our perception through sight, sound and touch are essential.

What happens if you inhibit one of those senses, or take one away? That could happen to you or I in our lifetime, gradually or instantaneously.

People with physical disabilities will include extreme cases, like cerebral palsy and paralysis, but also include conditions like carpal tunnel syndrome, or temporary conditions such as a broken wrist.

People with vision loss will include blindness, low vision, and colorblindness.

But also, situational disabilities like screen glare and temporary day blindness that we all experience when emerging from a dark movie theater. Hearing loss is one of the leading types of hearing disabilities.

Whether it's from birth or it's prevalent with age, made for iPhone hearing aids are changing people's quality of life.

And as we extend our notification queues to having all visual, oral, and tactile feedback, we're enabling everyone to get their notifications.

And you may have heard the statistic that 1 in 68 children in the United States have been identified with the autism spectrum disorder, according to the CDC.

Autistic individuals can be sensitive to unexpected sounds and distracting graphics.

And there are also many adults and children with dyslexia.

Having multiple visual and auditory options help people with dyslexia and is also widely used by the blind and people with low vision.

So, if we think about how everyone in the world will have a range of abilities and capabilities, the next step of reaching more people is making