Be seen where they search.

Apple Search Ads is an efficient and easy way to help people
discover your app when they search on the App Store.

Get started

Try Apple Search Ads for free
with a 100 USD credit.*

Drive app discovery.

There’s no better place to be seen than App Store search.

Help millions of potential customers discover your app

when they search on the App Store.

70% App Store visitors who use search to find apps.¹

65% Downloads that occur directly after a search on the App Store.¹

50% Apple Search Ads’ average conversion rate for search results ads.²

New

Ads on the Search tab

Be seen before they search.

You can get your app discovered with prominent placement on the App Store Search tab. Your ads appear at the top of the suggested apps list, which helps drive awareness and downloads of your app.