Promoting your apps

Take advantage of marketing guidance, tools, promotional offers, and more to help drive discovery of your app, in-app purchases, and subscriptions. Learn about opportunities to get your app featured on the App Store and across Apple marketing channels.

App Store marketing tools

Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge.

View the tools

Additional artwork and guidelines

Showcase your app on your website, in your emails, and on social media with Apple product images and App Store badges.

View guidelines

Smart App Banners

Make it easy for users to download or open your app from your website. With Safari’s Smart App Banner, you can display a banner that provides a direct link to your app on the App Store or opens the app if it’s already installed.

Learn more

Apple Search Ads

Use Apple Search Ads to promote your app at the top of