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The Qualities of Great Design
Great Design isn't magic, it is crafted with care by real people. Explore the characteristics of great design through the voices of designers from Apple and our developer community. Learn how they take inspiration from everyday life, conceive and refine ideas, and push themselves to design apps and games that can stand the test of time.
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WWDC 2020
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Hello. Hi, I'm really excited to be here to talk to you today about The Qualities of Great Design. My name is Lauren Strehlow, and I'm a design evangelist here at Apple.
The evangelism team, our number one goal is to help developers just like you create great apps. And a big part of my job is actually to work with the design presenters who are putting on all of the awesome design session content that you see here at the conference.
So when I started to work with potential presenters this year about their talks, this theme of quality kept coming up, but nobody was talking about it head on, so I decided to.
But I went about it a little bit differently.
I decided to talk to great designers from our developer community, such as the creative director at The Game Band.
I also talked to the cofounders of the Layers Conference, which is actually happening right now across the street.
And I talked to the VP of Design at Khan Academy.
I also talked to some of my great colleagues here at Apple who work in a wide variety of design disciplines.
They work in type design, sound design, motion, visual, and interaction design.
These are all real people who I truly admire and respect, and I think they have created great apps and games that have tremendous caliber.