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Design for location privacy
When someone uses iPhone or iPad, they have control over how their location is shared with the apps they use — including sharing an approximate location rather than precise coordinates. This creates a more private experience across their device, and it impacts all apps that rely on location data or use it to supplement certain elements of their experience. Discover how the designers of the Maps app redesigned elements within the Maps interface to provide people with more privacy. Learn tips, techniques, and strategies for creating an interface where people can share location data comfortably and confidently.
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WWDC 2020
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Hello and welcome to WWDC.
Hey there. My name is Rachel, I'm a designer from Apple Maps, and I want to talk to you about location privacy.
Today people share precise location data, like this, with many of the apps that they use. In iOS 14, Core Location gives people new control over their data by allowing them to share their approximate location instead.
This is a massive change.
And it blew our minds. After all, our team designed Apple Maps entirely around precise location.
It's the focal point of the map, it's used throughout the app to find the most relevant search results and calculate arrival times and distances, and our navigation features depend on it. Location data is used everywhere, and apps of all kinds will be impacted by this change.
Just here at Apple, Weather uses location data to provide live, nearby forecasts. Wallet uses location data to match transactions to places. And Photos uses location data to tag photos and create Memories. When our design team first heard about approximate location, it was really hard for us to imagine how Apple Maps could work without precise location data.
For those of you who are feeling similarly about your app right now, we want to share how we adapted Apple Maps to support approximate location, and in doing so improved on our approach to respecting people's data and privacy.
We hope that our experience might inform your work, no matter what kind of app you design. If this is the first you're hearing about approximate location, consider checking out these two talks, "Building Trust Through Better Privacy," and "What's New in Location," before continuing on.
Three principles guided our team as we designed Apple Maps for location privacy.
First, when designing for location privacy, prioritize user control. Give everyone control over the location data that they share and respect their preferences.