iPhone buyers sued the tech giant for touting features in 2024 that have yet to launch
Time runs out for ‘Mad Men’ as AI moves in; live sporting events offer marketers an expanding and valuable audience; online personalities offer access to a new generation of customers; marketers face risks and rewards on social media
Online video offers higher engagement with consumers, but a fresh range of challenges
The format is increasingly valuable as digital platforms look for new sources of revenue
Marketing directors now need a wide array of skills
Sprawling marketing groups are struggling to respond to new technology
Advertisers are having to work harder to ensure their messages are getting through in the right way
Live events offer marketers the sort of high value audience that other channels struggle to match
Marketers need to balance the efficiency offered by automation with the authenticity that consumers demand
Paris-based group in talks with its investors amid slump in high-end market
Publicis, WPP and Dentsu were accused of collusion by Federal Trade Commission
Watchdog bans Lidl pastry advertisement while items from kebab chain are cleared
Carolyn McCall says 5% slide in advertising revenue will not affect ongoing talks
New chief executive Cindy Rose outlines strategy to restore advertising group to profit growth
Leading start-ups have recently embraced sponsors as they search for revenue
Sectors including wealth management and trucking have been hit with sudden share price declines
OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit
UK advertising group plans to bring 3 units under one banner to sit alongside media and production arms
French ad group is among sector’s few companies to have figured out how to scale the technology, chief executive says
Broadcaster NBC says some brands are paying more than $10mn for a 30-second slot
Five big tech titans make up over 40% of capital expenditure of S&P 500
Google has made a big head start but faces growing challenges from OpenAI and others
Exercising free speech in a free market requires independent assessments of online content
FCA to investigate group that promised to recover thousands of pounds for victims of alleged car finance mis-selling
Advertising group’s new CEO plans restructuring and says traditional agency model is from a ‘bygone era’
